Experience
POPSUGAR Play/Ground


The
Main Stage

Inspirational keynotes, panel conversations and performances from our headlining talent can all be found right on the main stage throughout the weekend.

THE
PLAYGROUND


A space where attendees can tap into their inner child and experience pure joy.


Sugar
Studio

A fitness dome programmed with back-to-back workouts from today's leading influencers and most highly sought-after studios.

Samsung Galaxy
Soul Space


A wellness space offering expert workshops and classes focused on spirituality, stress relief, crystal healing, and more.


Beauty
Carnival

A beauty hub that aims to gamify beauty in the most luring, experiential way.

The Mall
of the Future


A shopping space with numerous brands that everybody will love, from all-time favorites to the up-and-coming.


The
POP SHOP

A retail space curated specially for you by POPSUGAR editors and our headline talent. The space will feature fireside chats from business leaders, designers, artists, and more on our Pop Shop Stage as well as happy hours, mini manicures, hair stations, and so much more.

The
Feed


Our eclectic food hall will be serving up satisfying and satiating treats all day long.


VIP Lounge

For VIPs Only. Come play early, skip the lines, get special viewing access of the stage, meet and greet your favorite celebs, hang in the VIP-only lounge chock-full of activities, receive a special 10% discount off POPSUGAR Play/Ground merch and grab a Gift Bag (worth $600!) before you go.
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