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About POPSUGAR Play/Ground

About the Show/FAQs

POPSUGAR returns with its second annual POPSUGAR Play/Ground festival, a collaboration between POPSUGAR and Reed Exhibitions. The event will be held June 22 and 23, 2019, at Pier 94 in New York City, New York. Play/Ground is an immersive and interactive festival aspiring to help women power their "happily ever afters" — whatever that may be. The extravaganza features distinct villages offering attendees full access to keynote discussions with A-list celebrities and pop-culture luminaries, live fitness and wellness activities, art installations, a shopping bazaar, a beauty carnival, and so much more.

Ticket Information

  • Tickets to POPSUGAR Play/Ground vary in price. Check out our tickets page for the complete breakdown.
  • All attendees 6 years old and up need a ticket for POPSUGAR Play/Ground. Please note: POPSUGAR Play/Ground recommends all children under 18 attend with an adult, and all children under 13 must be accompanied by an adult.
  • Tickets are nonrefundable and nontransferable. You will need to repurchase a new ticket if a replacement ticket is needed.
  • Tickets purchased before May 13, 2019, at 11:59 p.m. EDT will be mailed. Tickets will not begin mailing until the end of May 2019. If you purchased your ticket(s) after May 13, 2019, at 11:59 p.m. EDT, please bring this confirmation to Will Call counters at Pier 94 (711 12th Ave, New York, NY 10019) to pick up your official ticket.


  • Wristbands require activation — activate your wristband now. Your wristband is the same as cash — do not lose your wristband. Wristbands will only be replaced if they are activated, otherwise you will be charged full price if a replacement wristband is needed. It means quicker access to workouts, panels, the POP Shop, and more! Activate yours now!

Show Details

  • POPSUGAR Play/Ground is June 22 and 23, 2019 at Pier 94 in New York City, New York.
  • Piers 92/94
    711 12th Avenue (55th Street & the West Side Highway)
    New York, NY 10019

  • June 22, 2019:
    VIP: 9:00 a.m. - 10:00 a.m. – VIP-only hour
    General Admission: 10:00 a.m. - 6:00 p.m. – Open to all ticket purchasers
  • June 23, 2019:
    VIP: 9:00 a.m. - 10:00 a.m. – VIP-only hour
    General Admission: 10:00 a.m. - 6:00 p.m. – Open to all ticket purchasers

Useful Information

  • Taking Pictures: For the most part, you're welcome to take still pictures and video at POPSUGAR Play/Ground. Please note that any recordings of or use of live streaming apps or flash photography at or during any and all panels, presentations, screenings, or stage performances at POPSUGAR Play/Ground without the express written permission of POPSUGAR and Reed Exhibitions is prohibited. Off-stage, please understand and respect that they may not necessarily wish to be photographed by fans. Guests have a right to their privacy, and if they ask not to have their picture taken, please respect their wishes.
  • Autographs: We're expecting several high-profile special guests at POPSUGAR Play/Ground, but any interaction with fans is solely at their discretion.
  • Large Bags/Gear: Please be aware that handcarts, trolleys, oversized strollers, rolling luggage, and wheeled backpacks are not allowed on the show floor.
  • Cash: Most exhibitors will accept credit cards, and there will be ATMs available on-site.

Transit Information

Via Car

  • Lincoln Tunnel (from 95) — Take 40th St. to 10th Ave. and make a left on 55th St.
  • George Washington Bridge — From NY side take Rt. 9A, Henry Hudson Parkway South/Downtown. Proceed south on Henry Hudson Parkway to last exit at 56th St. Stay right for thru traffic. Passenger Ship Terminal is one block ahead on right. Paid parking on roof. Rt. 80 or Palisades Parkway - to George Washington Bridge to NY side and follow directions for Henry Hudson Parkway. Proceed south on Henry Hudson Parkway to last exit, at 56th St., stay right. Passenger Ship Terminal is one block ahead on right.
  • Garden State Parkway — To exit 153 or N.J. Turnpike to Exit 16E (better). Then Rt. 3 E to Lincoln Tunnel, follow signs for Lincoln Tunnel. Exit tunnel and make left turn. Travel north on 10th Ave., and left onto 55th St. Cross 12th Ave. and follow signs to Passenger Ship Terminal.
  • Holland Tunnel — Follow signs for "Uptown" right on Hudson, left on Canal. Proceed four blocks to West St. and turn right. West St. becomes 12th Ave. Follow "Thru Traffic" signs. Continue north on 12th Ave. and follow signs to Passenger Ship Terminal. (Left at 55th St.)
  • Queens Midtown Tunnel — When exiting, bear right to 34th St. Go west on 34th to 12th Ave. Make right turn, go north to 55th St., make a left at 55th St. and follow signs to Terminals.
  • Triborough Bridge — Follow signs to "Manhattan" and FDR Drive South. Take FDR S to 53rd St. Exit. Take 53rd St. crosstown to 11th Ave. Turn right, go two blocks (55th St.).

Via Truck

  • Take George Washington Bridge to 178th St. (Truck Route). Turn right onto Broadway. Follow Broadway to 55th St. Turn right onto W 55th St. Cross over the West Side Highway and turn left into the Passenger Ship Terminal – Pier 94.

Via Public Transit

  • There are no shuttles for POPSUGAR Play/Ground.
  • For NYC Public Transportation Information, click here.
  • For NJ Transit, click here.
  • For Ferry Service from New Jersey, click here.
  • For information on access from Grand Central Station, click here.
  • For information on travel and commuting via air, rail, bus, or ferry within The Port Authority of New York and New Jersey, click here.

Parking Information

There is no onsite parking at Pier 94.
Nearby parking includes:

  • Rapid Park
    W 55th St. between 9th & 10th Aves.
    7 days/week, 6 a.m. - 1 a.m., cash/credit card (no trucks or SUVs)
  • GMC Parking
    56th St. between 11th & 12th Aves.
  • Central Parking
    57th St. at 11th Ave.
    24 hours, 7 days/week, cash/credit card
  • Park n Ride
    60th St. between 11th & 12th Aves.
    24 hours, 7 days/week, cash/credit card
  • Concerto Garage
    59th St. between 10th & 11 Aves.
    24 hours, 7 days/week, cash only

Hotel Information

We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to New York affordable. Through the travel experts at Connections Housing, rooms at the group rate are limited and available on a first come, first-serve basis. Learn more.

Security Information

The safety and security of our staff, exhibitors and attendees is our priority. We work closely with the venue, corporate security, state, local and federal law enforcement authorities to identify risks, assess them and develop security plans for our events. Please read our full Security Information for details.

Anti-Harassment Policy

Play/Ground has a ZERO TOLERANCE POLICY for harassment of any kind. Please read our full Anti-Harassment Policy for details.

Medical Assistance Program

The entire POPSUGAR Play/Ground team is committed to making sure that all of our Fans have an amazing experience. Please take inventory of your needs as they pertain to attending the show. Please read the full information to see if our Medical Assistance Program may be for you.

Photography Consent

We attract local, national, and international press. In purchasing this badge and in consideration for being admitted to the event, the holder consents to being recorded (by audio, visual, and/or other means) for exhibition and exploitation by any means in all media now known or hereafter devised worldwide in perpetuity. Holder also hereby: (1) releases POPSUGAR Inc., POPSUGAR Play/Ground, and Reed Exhibitions from any liability for loss or damage to persons or property, infringement of any right or any other claim, or course of action of any kind; (2) authorizes and permits POPSUGAR Inc., POPSUGAR Play/Ground, and Reed Exhibitions and its designees — which include but are not limited to all parents, affiliates, sponsors, exhibitors, and contractors — to use and authorize the use of his/her name, voice, likeness, and all reproductions thereof by any means and in all media now and hereafter known for all purposes worldwide in perpetuity; and (3) agrees to comply with all rules and regulations of the event. Holder agrees not to make any recordings of any kind at certain designated activities without the express written permission of POPSUGAR Inc., POPSUGAR Play/Ground, and Reed Exhibitions. We reserve the right to deny entry or remove from the event facilities any person who in our sole and absolute discretion is behaving or threatening to behave in a manner which we reasonably consider to be disruptive of the event.

Press Information

POPSUGAR Play/Ground welcomes members of the Media from around the world and is happy to provide approved media members with a complimentary Media Badge. Please read our press registration page for information on how to obtain a Media Badge.

Exhibitor Information

If you are interested in exhibiting, please fill out our interested in exhibiting form. If you are already an exhibitor, please see our Exhibitor Manual for more information.

Contact Information

You can contact us via email at or via phone at 800-840-0678 or 203-840-5641. Please visit our contact page for full contact information.