Join us on June 9 and 10 in New York City for POPSUGAR’s two-day festival — a place where you can focus not on what you have to do, but on what you want to do. Sweat it out with fitness guru Kayla Itsines; hear from your favorite celebs like Kate Hudson, Mindy Kaling, and Tiffany Haddish; shop your favorite brands; and dance your heart out to musical performances by AlunaGeorge and many more surprise guests.

Buy Your

Need to pick up your tickets for Play/Ground?
Still need to buy your tickets?

Registration hours:

Friday, June 8: 4:00PM – 7:00PM
Saturday, June 9: 8:00AM – 6:30PM
Sunday, June 10: 8:00AM – 6:30PM


  • Creative Advisor
    Kate Hudson will be at POPSUGAR Play/Ground
    Kate Hudson
    Founder, Fabletics
    Play Stage
  • Creative Advisor
    Mindy Kaling will be at POPSUGAR Play/Ground
    Mindy Kaling
    Actor, Writer, Producer
    Play Stage
  • Creative Advisor
    Kayla Itsines will be at POPSUGAR Play/Ground
    Kayla Itsines
    Global Fitness Phenomenon
    Play Stage
    & Ground Stage
  • Yara Shahidi will be at POPSUGAR Play/Ground
    Yara Shahidi
    Actress & Activist
    Play Stage
  • Tiffany Haddish will be at POPSUGAR Play/Ground
    Tiffany Haddish
    Actress and Comedian
    Play Stage
  • Arianna Huffington will be at POPSUGAR Play/Ground
    Arianna Huffington
    Founder & CEO of Thrive Global
    Play Stage
  • Performing Live
    AlunaGeorge will be at POPSUGAR Play/Ground
    Music Duo
    Play Stage
  • Gabby Bernstein will be at POPSUGAR Play/Ground
    Gabby Bernstein
    Author, Speaker, Spirit Junkie
    Play Stage
  • Huda Kattan will be at POPSUGAR Play/Ground
    Huda Kattan
    Huda Beauty Founder & CEO
    Play Stage

See more of our special guests here!

Let's Play!

  • Play at the ultimate adult-size playground (there’s a slide you won’t want to miss!)
  • Channel your inner beauty junkie with live makeup demos
  • Dance your heart out to live musical performances by AlunaGeorge and other surprise guests!
  • Shop the Marketplace curated with must-have brands
  • Dig into your favorite foods at the POPSUGAR Cafe
  • Take home a swag bag filled with must-have products and goodies
  • Get lost in art installations perfect for Instagram

And Stay

  • Get inspired by panels with innovative celebrities and influencers
  • Work out with world-renowned fitness experts
  • Celebrate self-care with mindfulness activations
  • Recharge and relax in lounge and relaxation stations

General Admission

One Day


Buy Tickets

Full Weekend


Buy Tickets

VIP Tickets - SOLD OUT

Full Weekend


Everything from GA Weekend Pass plus …

  • Early access and registration for select programming
  • Receive a VIP swag bag (a retail value of over $200!)
  • Access to VIP-only celebrity panels and exclusive activities
  • Access to a dedicated VIP lounge with complimentary beauty treatments by GLAMSQUAD, a bar cart, and so much more!
  • Access to dedicated viewing area for the main stage performances
  • Meet and greet with Kayla Itsines
  • Complimentary group meditation classes by MNDFL
  • Custom sweat sessions with Simone de la Rue of Body by Simone
  • 10% discount off exclusive Play/Ground merchandise in POP SHOP

Buy Tickets

*Preshow prices above do not include service fees or state or local taxes, which will be added to your ticket purchase during checkout.
**Ticket prices will increase to onsite pricing on June 4, 2018, at 11:59 p.m. EDT. Onsite ticket prices include tax.
Play/Ground 2018 tickets must be ordered online or onsite. Tickets cannot be purchased over the phone.
Do not lose your ticket. You will be charged full price if a replacement ticket is needed.
Companions for those who require medical assistance need to buy a ticket.
Merchandise will ship separately.


Presented by

  • eyelove
  • freeform

With Support From

  • nordstrom
  • Lime-A-Rita
  • Wendy's
  • otterbox
  • CoverGirl
  • Kohl's
  • Pier1 Imports
  • Victoria's Secret
  • adidas
  • Aperol Spritz
  • Zynga Words With Friends
  • Tarte

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