June 9 + 10


It's Time To play and get grounded
At Play/Ground,
POPSUGAR’s first-ever festival!

Here, we indulge and get inspired! We don’t have to do it all, but we can do what we want. Remember how we feel in our happy place, and carry that forward. This is the ultimate chance for us to have fun, learn, grow, and celebrate a life where we stay forever playful and ever grounded. Experience wellness and fitness workshops, hear from influential and motivational panelists, get lost in shopping bazaars, immerse yourself in Instagram-worthy art installations, dance your heart out to musical performances, and so much more.


Buy Your
Tickets Now

Announcing Our Special Guests

More of your favorite celebrities will be announced soon!

  • Kate Hudson

    Kate Hudson

    Founder, Fabletics

  • Mindy Kaling

    Mindy Kaling

    Actor, Writer, Producer

  • Yara Shahidi

    Yara Shahidi

    Actress & Activist

  • Aluna George



  • Gabby Bernstein

    Gabby Bernstein

    Author, Speaker, Spirit Junkie

Gather your best friends and get ready for
the Best. Weekend. Ever!

Let's Play!

  • Shop the POPSUGAR Curated Marketplace, featuring dozens of our favorite brands, exclusive products, pop-up boutiques, and more!
  • Get glam with live makeup demos, how-tos, and beauty product exclusives
  • Dance your heart out to live musical performances
  • Lose yourself in eye-catching art installations perfect for Instagram opps
  • Slide and swing like a kid again at a playground just for adults
  • Snack on sweet and savory treats from food vendors and food trucks
  • Take home a swag bag filled with must-have products and goodies


And Stay Grounded

  • Celebrate self-care with mindfulness and self care demonstrations and activations
  • Take time out to lounge, relax, and connect with friends — new and old!
  • Get inspired by panels with some of the most exciting and innovative celebrities and influencers
  • Sweat it out with top fitness experts from around the world

General Admission

One Day

$70/ One Day Only

One-day access so you can shop hand-selected brands and enjoy food vendors, art installations, panels, live music, and many more surprise experiences.

Buy Tickets

Full Weekend

$125/ Full Weekend

Two-day access so you can shop hand-selected brands and enjoy food vendors, art installations, panels, live music, and many more surprise experiences.

Buy Tickets

VIP Tickets

Full Weekend

$399/ Full Weekend

Everything from GA Weekend Pass plus …

  • One-hour early access to Play/Ground
  • Exclusive access to Play/Ground Workshop Stage featuring intimate fireside chats, activations, and more
  • First dibs on registration for all activities and programming
  • Dedicated viewing area for the main stage
  • VIP Fast Track letting you skip the lines
  • Access to a dedicated VIP lounge
  • Play/Ground VIP swag bag
  • 10% discount off exclusive Play/Ground merchandise in POP SHOP
  • Meet and greet with select talent and more!

Limit of two tickets per order

Buy Tickets

*Preshow prices above do not include service fees or state or local taxes, which will be added to your ticket purchase during checkout.
**Ticket prices will increase to onsite pricing on May 28, 2018, at 11:59 p.m. EDT. Onsite ticket prices include tax.
Play/Ground 2018 tickets must be ordered online or onsite. Tickets cannot be purchased over the phone.
Do not lose your ticket. You will be charged full price if a replacement ticket is needed.
Companions for those who require medical assistance need to buy a ticket.
Merchandise will ship separately.

In Collaboration With

Contact Us

Do you have general questions about POPSUGAR Play/Ground?
Contact our Customer Service team at POPSUGAR@reedexpo.com
800-840-0678 or 203-840-5641.